Marketing Project Leader
Get that marketing project off your plate. We specialize in implementing new initiatives or managing existing marketing teams through projects.
As an experienced marketing professional, I have broad marketing and digital expertise to quickly plug in and work closely with your business to define your unique project needs, whether you would like to outsource the project fully or have us manage an existing project that your team needs expertise with. I have extensive experience in managing internal teams and external contributors and agencies.
We'll provide the leadership and guidance needed to keep your marketing efforts moving forward, delivering immediate value, ensuring deadlines are met, and keep everyone on track toward achieving your goals while freeing up your time to focus on other critical aspects of your business.
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Outsource your new website design, development, and SEO or have us work with your team of contractors and staff.
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We create a plan for your email efforts and the accompanying bespoke emails, newsletters, nurture sequences, or promotional campaigns.
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A content callendar, compelling design + copy tailored to each platform. Have us or your team post content.
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Social media management of responses and community building.
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Strategy to improve the content on your website or blog. Have us or your team deliver improvements.
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Promotion channels plan + irresistible offer, message, ad creative and lead generation management of Google keywords, display or pay-per-click (PPC) advertising.
Is this You?
Know what you need help with, ready to make a move - but too busy to dedicate time
Have a project in mind - or already in progress - but it's always being pushed down your priority list
Have a project-based need for marketing expertise to develop and deliver on an initiative
Your existing team does not have the experience or expertise to handle all aspects of marketing, including SEO, content marketing, social media marketing, and more
Have an organizational gap and need a senior-level marketer to facilitate your team and project on a short-term basis
Have an important project or initiative that requires senior-level marketing attention but your in-house talent is at capacity
Have a temporary need for marketing expertise that can quickly plug into your business and guide your existing team through an unfamiliar project or process
Have an organizational gap and need a senior-level marketer to facilitate your team and project on a short-term basis
Recognize that you are not a marketing expert and need help
Expected Outcomes:
Plan development by bringing stakeholders together to achieve common goals and objectives
Clear project plan to get your project done
Execution or project management to implement new marketing initiatives
Senior marketing expertise to get your project completed most effectively
Tools to drive your business are implemented for your business, providing a foundation for growth using expertise and best-in-class business practices
Ask the right questions if using external contractors
Team training and support
Ongoing support available to ensure that your marketing efforts stay on track and continue to generate results
Clarity on how to mobilize on stalled initiatives
Website Design + Development
Your website works around the clock to tell your story, connect with your visitors, provide the right information and a seamless experience, so they take the next step. We’ll determine your business needs and website requirements, set the content strategy, write the copy using SEO, and handle the web development using user-design best practices. We are flexible to the level of support you require. We can own the project from strategy to delivery, or work with your team of contractors and staff for a hybrid approach.
Email Marketing
Emails make you money while you sleep by selling and nurturing your contacts. Whether you are just starting or want to take your business results to the next level, emails are an effective way to communicate with your prospects and customers, showing up consistently, answering their questions, and reminding them of the value that you provide.
We work with you from crafting an email marketing strategy to developing bespoke emails, monthly newsletters, customer journey nurture tracks, or promotional email campaigns. We create copy that reflects your voice and drives the next step with your contacts, design email templates that are consistent with your brand, create and deliver your emails, and provide reporting on the results.
We can also help get more subscribers by implementing email list building, integrate with your CRM, can help select the right platform to deliver emails or set up automation for your trigger-based emails aimed at warming up your prospects and converting them into customers at every interaction.
Social Media Marketing
Social media helps the right people find and fall in love with your business. Promote your business and help your dream clients connect with your business organically. We develop a custom strategy for growth and engagement on platforms tailored to your business and audience which will build awareness, drive website traffic, generate leads, and build relationships. Every platform is different and requires a unique strategy designed specifically for your industry, audience, and goals.
We will define your goals, build a consistent content calendar, create compelling design and copy, narrow in on critical KPI's, and analyze the interests of your audience. In addition, we can handle posting your content and managing responses and engagement. All while measuring success through consistent reporting. Social Media Platforms we specialize in include; Instagram, Pinterst, Linkedin, Facebook.
Social Community Engagement
Spend more time in your business while our team monitors and manages ongoing social media platform activity, building engagement and relationships with your social community. Each platform has a unique engagement strategy that our team will design for optimal results. Focus on your business while we monitor your incoming messages, comments, shares, and more.
Content Strategy + Creation
Information that you share helps your dream customers find you and choose to do business with you instead of your competition. You have the expertise in your industry but lack the wordsmithing and the marketing savvy to turn it into actionable content that accomplishes a business goal. We work collaboratively to tailor a consistent plan that fits your current business needs and connects with your dream customers throughout their relationship with you, whether they are just discovering your business or are looking to make a decision to purchase, we can help capture your dream client’s interest throughout their customer journey.
Share information with your customers and tell your story. We create unique written and visual content that draws in your audiences, shares your values, and engages and informs them through landing pages, ads, blogs, graphics, case studies, white papers, e-books, training modules, videos, and more. Helping you to make the most of your time and content -without having to become a full-time content creator.
Search Engine Optimization (SEO) Strategy + Content Development
People are actively looking online for answers and to invest in a solution to their problems. Start reaching your dream customers with information that they are looking for right now when they’re getting ready to make a purchase. Get your website to deliver more leads by increasing targeted traffic. We look to increase unpaid (organic) search traffic to your site, through optimized content and code. We create a strategy to improve the content on your website or blog with key messaging activity, keyword selection, and develop a content calendar, create copy and content, with remarketing recommendations, ongoing optimization, and monthly analytics reporting.
Paid Advertising
Sometimes you need quick results and immediate lead volume, we can help create sizzling promotional campaigns that drive ideal customers to your offer or promotion. After we dig into your business goals and figure out who and where your target audience is, we’ll develop a plan using the right promotion channels to find your dream clients, develop an irresistible offer and message, and ad creative to drive traffic and generate leads, and provide monthly analytics of your success, making sure your spend is paying off.
We can also create a pilot project that matches your budget and goals for you to see if initiatives like Google keywords, display, or pay-per-click (PPC) advertising are a worthwhile effort for your business profile and lead generation in the long run.
Get That Project Off Your Plate
Tell us a little bit about your company and your business or marketing challenge, so that we can personalize information to your needs.