Fractional CMO

Get an experienced senior Marketing Leader to uncover business opportunities in your marketing efforts, and develop your brand, marketing strategy & plan. 

We help business owners, entrepreneurs, and business leaders, who are looking for part-time or project-based strategic senior-level Chief Marketing Officer (CMO) support. I help to uncover business opportunities in your marketing efforts, so your business can stand out in a crowded marketplace.  I work with you to propel a good brand into a great one by creating a brand identity that builds trust with your dream clients by evoking an emotional connection, capturing the hearts and minds of your target customers, whether you are rejuvenating an existing brand or developing the roadmap for a new one.  I unlock your barriers to growth with a roadmap for long-term success that leverages strategic and tactical marketing plans to achieve your business goals. 

Our Fractional CMO solution positions a strategic senior-level marketer and proven business leader in critical aspects of your business to identify business expansion opportunities, create an actionable plan to attract and convert new customers and strengthen customer loyalty by improving brand recognition, strengthening your brand image and message, to understand market dynamics and customer needs and preferences to tailor your marketing and branding efforts. 

We take a data-driven approach to our research and analysis, using the latest tools and techniques to uncover critical insights that can help you make informed decisions about your marketing efforts. Our goal is to help you reach your business goals by providing you with the expertise, insights, and recommendations needed to expand your business. 

We are passionate about helping businesses achieve sustainable success through a strategic and immersive approach to marketing to help them build, grow, and evolve their brand identity, strategy, and marketing plan, so they can stand out in a crowded marketplace by connecting with their target audience. 

  • Uncover which existing marketing and branding efforts are consistently working for you and discover marketing opportunities for business growth.

  • Increase recognition of your brand with a brand identity that builds trust with your dream clients by evoking an emotional connection.

  • Create a marketing roadmap for long-term growth that will increase recognition, and turn your ideal customers into loyal ones.

Is thisYou?

  • Established business ready for some marketing strategy

  • Don’t know what your brand is, or how to differentiate your business

  • Looking to stand out against your competitors but unsure of how you stack up

  • Unclear on what opportunities to tackle next

  • Looking for a deeper understanding of your business, customers, and industry to fuel business growth 

  • You’re not finding enough of the right types of customers

  • Losing repeat customers because you can’t create loyalty

  • Aren’t crystal clear on your vision, mission, or value proposition or how to use them to attract and retain customers

  • Hard time communicating the value that you bring in a language that your clients understand

  • Aren’t clear or consistent in your story or message to your customers

  • Materials that were developed ad hoc but are inconsistent

  • Have ad-hoc marketing efforts but not a long- term strategy to attract and retain customers

  • Looking to kickstart marketing efforts but not sure how

  • Not quite ready for a full-time senior Chief Marketing Officer

  • Employee retention or morale is low

Expected Outcomes:

Marketing & Brand Audit:

  • Clear understanding of key business insights and opportunities for growth in your industry and among your competitors.

  • Comprehensive assesment and analysis of your existing strategic marketing and sales plans, business vision and goals, target audience, branding and digital marketing initiatives, online channels, content, marketing resources, processes, and performance.

  • Expert recommendations report of prioritized marketing opportunities, including actionable insights to improve your business vision and goals, brand, audiences, online channels, content, branding, resources, and processes.

Brand Development/ Refresh:

  • Actionable guide to developing relevance and an emotional connection with your dream clients

  • Defined brand identity that increases recognition and reputation 

  • A well-crafted brand strategy that connects visual elements to your business goals and guides your communication to your target audience by expressing your voice, vision, and values

  • Defined Vision and Mission of your organization

  • Core guiding principles of your organization

  • Analysis of Strengths, Weaknesses, Opportunities, and Threats (S.W.O.T.) 

  • Defined Features, Advantages, and Benefits for each service or product for each audience target

  • Positioning statements for each product or service for each audience target

  • Formal brand standards document that outlines your brand's visual and messaging guidelines

  • Facilitated customer and prospect research; determined by the level of suppor that your business needs. 

  • Defined target audience or buyer personas; determined by the level of suppor that your business needs. 

Strategy Development:

  • Clear direction on goals, target audience, marketing strategy and a roadmap for channels and marketing tactics to achieve growth in your industry and among your competitors

  • Facilitated strategy development with stakeholders to achieve common goals and objectives

  • Customized strategic plans for brand, marketing, and forecasting/budgeting geared to your unique business needs, ROI and KPI objectives

  • Clear marketing direction for your business with specific, measurable marketing goals that align with your business plan

  • Enhanced go-forward marketing plan with targeted channels and tailored tactics to target ideal customer and business obstacles to growth.  

  • We can work with you to implement the recommendations and set up the project and processes to help the ongoing management of your plan, which includes regular strategy sessions, reporting and support of initiatives as needed

Strategic Direction to Launch Your Brand Growth

Get your roadmap to make your brand stand out in a crowded marketplace, a strategy, and an actionable marketing plan that supports your targets.